It was Jay-Z who boasted "I'm not a businessman, I'm a business, man" but he's not the only rapper to turn his musical success into a brand. 50 Cent has launched his own clothing range, body spray, energy drink and now his own brand of SMS Audio headphones.
To celebrate the launch of the new line, 50 Cent is touching down at The O2 in London tomorrow from 5-7pm to sign headphones of people who can prove they bought their set at an O2 store.
Can't make it? You can tweet 50 Cent a question @O2 using the hashtag #50questions. Get Rich or Die Trying? Fiddy's a man of his word.