Words Phiona Okumu
Lagos has entered the global conversation about the cultural and economic impact of social media as it joins New York, Paris, Tokyo, Milan and others as a participant in the global franchise Social Media Week.
It’s the first time the event has taken place in an African city, but Ngozi Odita, executive director for Social Media Week Lagos, knew it had to happen. Having produced previous events at the NYC leg, it occurred to her that there was a clear opportunity to create a version for African audiences: “I had an epiphany of sorts, coming to the realization that the conversation about how Africans are using social media should be taking place on the continent, and we should be getting a first-hand account from the people and communities using these social and digital tools.”
From 18 to 22 February, Lagosians will experience a range of free keynotes, panels, interactive installations, app demos, pop-up events, cocktail mixers, film premieres and a special closing event that will be streamed live to a global audience.